750 E Eighth St Traverse City, MI 49684 2786 Garfield Rd N, Traverse City, MI 49686 311 N Mitchell St, Cadillac, MI 49601-1836

Feature Items

  • Specialized Girl's Hotrock 24 (7-Speed) - 2016

    Your 24/7 ball of energy can tackle any terrain with ease on Specialized's Girl's Hotrock 24! This cool ride features an agile and durable aluminum frame, a… [more]

  • Surly Rack (Front)

    This expedition-worthy rack is made from 4130 chromoly, so it's tough, light and easily repairable in the field. It's also height-adjustable, so you can get your center… [more]

  • Specialized Zee Cage
    $17.99 - $20.00

    Specialized's Zee Cage boasts a unique side-loading design that works great on small frames and full-suspension bikes that don't have clearance for getting a bottle in… [more]

  • Specialized SpeedZone Sport

    Specialized's SpeedZone Sport provides all the data you need to quantify your rides. Its easy-to-read, double-line display lets you quickly check speed, mileage and a… [more]

  • Specialized EMT Pro MTB Multi Tool

    Specialized's EMT Pro MTB Multi Tool is the complete trail-side kit for nearly any mechanical issue. It includes 2, 3, 4, 5, 6, and 8mm Allen wrenches, a T25 Torx wrench… [more]

  • Specialized Air Tool Comp Floor Pump

    Specialized's Air Tool Comp Floor Pump boasts a steel body, rugged internals, a long hose, sturdy handle and a three-sided base for easy pumping and excellent… [more]

  • Specialized EMT Pro Road Multi Tool

    So light you'll take it every time you head out the door, Specialized's EMT Pro Road Multi Tool includes 3, 4, 5, and 6mm Allen wrenches, a T25 Torx wrench and a… [more]



Black Friday

See our selection of Fat Bikes! Stay Fit This Winter
Hybrid and Commuter Bikes! We've got Kids Bikes! Professional Repairs & Service!

We'll Fit You Right With Our BG FIT!

Our Specialized BG FIT is a proprietary bicycle fitting system consisting of trained technicians, cutting-edge fitting tools, a unique fit assessment process, and ergonomically enhanced bikes and equipment that enable you to ride more efficiently and in greater comfort. Set up an appointment today and let us help you get the most out of your bike.